firstbook:

First Book wants to give away 1 MILLION BOOKS TO KIDS IN NEED OVER THE NEXT 10 DAYS. Here’s the catch: We want the world to know about the issue of illiteracy and how they can help us fight it. In support of our effort, we will give away a book for every “re-blog”, “retweet”, and “share” we get of  this message on twitter, tumblr and facebook. Get to sharing. 

It’s a gimmick. But fine. First Book has been doing good work for a long time.

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